Gaatha - A Tale Of Crafts (Featured E-Shop)
Gaatha, an online construct long associated amongst iconic Indian inspired designs in addition to built on the take in of persevering disappearing fine art in addition to arts and crafts of Indian heritage is what nosotros are cheering today via snippets of their collective pursuit.
Well take in out ethics, rigid feel of styling of products reflecting traditional charm, in addition to higher upwards all promoting the efforts of artisans that went inward making that 1 of sort artefact shows how squad Gaatha has beautifully capitulated cultural preservation.
Amazed by the rich detail on their website, I reached out to Gaatha to notice to a greater extent than most to a greater extent than or less exclusive facts in addition to within scoop. Led past times imaginative forbearers in addition to visionaries amongst rigid social conscience, Gaatha holds committed squad of 8 people at the moment, of which iii are the founding members viz. all Alumni of National Institute of design, Ahmedabad . One squad fellow member is a software engineer from reputed technology scientific discipline college of India. One applied artist, graphic designer in addition to a pair of content developers. Gaatha also proceed collaborating amongst volunteers, researchers in addition to photographers who assistance adding enquiry majority into their arts and crafts documentation on project/freelance basis.
When elements similar passion, mindset in addition to dedication to fortify local crafts coalesced inward a unique in addition to artistic way, Gaatha was germinated. As termed out past times team Gaatha:
Passion for handicrafts was seeded piece doing academic enquiry nether Prof. M.P.Ranjan in addition to Aditi Ranjan at the National Institute of Design (NID). We (the inwardness team) learnt how many beautiful traditional Indian crafts are fighting for survival today. When a arts and crafts dies, nosotros non entirely lose the time-tested techniques simply nosotros also lose generations of organized faith in addition to wisdom that went into making that object.
To uplift the pride in addition to prosperity of the wearing away Indian legacy of handicraft, Gaatha is reinstating that organized faith in addition to honor via their fruitful marketing prowess. As coined out past times squad Gaatha:
Gaatha was originally created for researching in addition to documenting Indian arts and crafts clusters in addition to heritage which are experiencing rapid erosion. However, nosotros learnt from artisans themselves that necessitate was non to produce enquiry lonely simply to restore ‘pride in addition to commercial opportunity’ inward their ecosystem. Today Gaatha therefore aims to convey the lost honor in addition to wealth dorsum to these heirloom artisanal clusters.
As Indian crafts are then varied, then is our inventory; ranging from extremely sophisticated in addition to high halt products similar Kashmir Pashmina shawls, Gold Theva jewelry to utility based items similar kitchenware simply 1 matter that runs mutual to everything nosotros proceed at Gaatha store is the character in addition to proficient aesthetics.
Chiefly motivated past times Indian origins, Gaatha, since terminal iii years, has entirely been doing enquiry in addition to documentation of diverse crafts across India. They started e-commerce portal a pair of months ago. Gaatha intends to comprehend everything from pottery to send making in addition to fifty-fifty the unproblematic daily utility-based crafts such every bit rope or broom making.
Sky is the trammel when y'all store Gaatha, every bit they select hundreds of items through their e-commerce platform from the deepest alcoves of vibrant India. So, what are y'all waiting for, caput at in 1 lawsuit to their website here in addition to convey a handmade Indian vibe to spiff upwards your habitation past times 1 of a sort slice from Gaatha. Like Gaatha's facebook page or follow their fancy feeds on Instagram.
Until nosotros encounter again, rest connected on Facebook page or Instagram feed of Pinkz Passion, toodles!
(Image courtesy: Gaatha)