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Rang Style: Pure Ghee Designs

What is Rang Style?
Earlier this twelvemonth I shared amongst all the weblog readers that Rang Decor is evolving to embrace all the wonderful designs related to fashion, textiles, jewelry too more.

Today on the first post I am sharing amongst yous all an accessory construct that creates bags distinguished past times color, craftsmanship too signature charms.

Pure Ghee Designs.
The vibrant colors, the attending to details on every aspect of their production too inherently Indian inwards blueprint sensibility caught my attention.

Pure Ghee Design is the creation of Aditi Prakash who is a sculptor too industrial blueprint post graduate from the National Institute of Design, Ahmedabad 1 of the transcend blueprint schools inwards the world.

Keya Mini Sling Bag

Aditi's  work is deeply inspired past times the  rich colors too textiles of India. She started Pure Ghee Designs inwards 2010.

Red Suvi Bag

The elevate Pure Ghee came nearly when 1 of her craftsperson presented her amongst a dabba ( tin container) of homemade pure ghee or clarified butter. It was the best gift he could think of, it was handmade, it signified character too a gustatory modality that had no substitute.

Multicolored Gajra Hair accessory

 Potli from the Raat Rani Collection

Red Quilted Shopping Bag

When I wrote to Aditi nearly doing a post on Pure Ghee Designs, she suggested a creative collaboration. I loved her enthusiasm too decided to visualize, agency & shoot amongst around of the wonderful Pure Ghee Design products.

So presenting visuals & words.

Scene I 

Damini  Ma, I am wearing the brocade one-half sari amongst deep pinkish tiny floral prints today, tin I borrow your tie-up high heel sandals please?

Tara, looking upward from pleating the soft silk sari betwixt her fingers, 'Sure become ahead. Are yous braiding your hair? 

Yep. Why?

I completely forgot to club fresh Jasmine flowers yesterday. It would stimulate got looked dandy amongst the braids.

Damini smiling   No worries Ma. Look!

Tara's human face upward lit upward amongst admiration equally she looked at her daughter.

Fuchsia Gajra

Scene II

Ironing her crimson silk blouse on her bed, Kavita's thoughts meandered to Delhi. She remembered fondly her best friends marriage ceremony amongst an early on morning time Muhurtham. She had worn the same sari on a mutual frigidity wintertime morning time too made heads turn.

She peeped out from her Michigan dwelling solid window, the Sun had in conclusion come upward out later on a calendar week of snow.

Kavita looked at the Gajra Potli draped on her chair too smiled. She was going to recreate that same magical entrance but inwards a novel place.

Gold Leaf Gajra Potli

Scene III

Kia looked at her watch, 4.06 pm. Where did all the fourth dimension go?

Completely engrossed inwards numbers too graphs on her presentation.

Thankfully a big batch of soup was simmering on the stove. Ah! Dinner taken attention of.

Ting Tong the doorbell chimes.

How was your solar daytime sweetie ?

Mom, the soccer exercise starts at 4.30p.m. today replied Maya

Are yous kidding me? It's 4.10 pm already!
Maya, become larn your snack from the kitchen, allow me catch my pocketbook & the keys! We are out inwards 5.

Keya Sling Bag.

To know to a greater extent than nearly the Pure Ghee Story, produce sentry the video below where Aditi talks nearly how it all began vii years ago.


Pure Ghee Design Studio is based out of Ayanagar, a suburban hamlet inwards South Delhi. Aditi believes inwards creating sustainable livelihood for the women too youth inwards the local area.

Aditi inwards her studio


Pure Ghee Design's Signature Charm

Aditi amongst her squad of women & immature artisans

Hope all of yous liked the novel characteristic Rang Style and the wonderful construct Pure Ghee Designs.

You tin banking venture tally out the beautifully crafted products at 

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( Images & Video past times Pure Ghee Designs. Visualization, styling & shoot past times Archana Srinivas inwards creative collaboration amongst Pure Ghee Designs. The images are copyrighted. Please produce non purpose without permission)

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